Abstract composition of 3D geometric shapes in blue and purple tones on a light blue background.

Building Wealth

brand coinswitch

Redefining diversity in investments.

CoinSwitch’s new identity celebrates the diversity of investments and the people they empower. Inspired by modular shapes, it reflects the platform’s flexibility and evolution. With human centricity at its core, expressive illustrations create a vibrant, inclusive community. Blending creativity and purpose, the design inspires users to take charge of their financial future with confidence.

PROJECT
Brand identity
Brand Guidelines
ILLUSTRATION
UI Design

role
ArT Direction
Graphic Design
Illustration

Brand Vision Statement

We believe we can simplify financial growth.

White text with "Birthday" surrounded by animated sparkling stars on a dark background.
A man dressed as Santa Claus rubbing his hands together outdoors, with snowflakes falling around him, carrying a red sack over his shoulder and standing in front of a festive background depicting snow-covered trees and lights at night.

© Dezong films

Brand Guidelines Snapshot | Brand Overview

Brand Guidelines Snapshot | Brand Overview

Brand Guidelines Snapshot | Brand Overview

Brand Guidelines Snapshot | Brand Overview

Brand Guidelines Snapshot | Brand Overview

Brand Guidelines Snapshot | Brand Overview

Brand Guidelines Snapshot | Brand Voice

Brand Guidelines Snapshot | Brand Voice

Brand Guidelines Snapshot | Logo

Brand Guidelines Snapshot | Logo

Brand Guidelines Snapshot | Logo

Brand Guidelines Snapshot | Logo

Brand Guidelines Snapshot | Logo

Brand Guidelines Snapshot | Logo

Brand Guidelines Snapshot | Diversification

Brand Guidelines Snapshot | Diversification

Brand Guidelines Snapshot | Colours & Typography

Brand Guidelines Snapshot | Colours & Typography

Brand Guidelines Snapshot | Colours & Typography

Brand Guidelines Snapshot | Colours & Typography

Brand Guidelines Snapshot | Colours & Typography

Brand Guidelines Snapshot | Colours & Typography

Brand Guidelines Snapshot | Colours & Typography

Brand Guidelines Snapshot | Colours & Typography

Brand Illustration

A face for every investor’s emotion.

Three abstract face illustrations inside circular speech bubbles: pink with a frowning face, blue with a neutral face, and green with a smiling face.
Brand Guidelines Snapshot | Illustration

Brand Guidelines Snapshot | Illustration

Brand Guidelines Snapshot | Illustration

Brand Guidelines Snapshot | Illustration

Brand Guidelines Snapshot | Illustration

Brand Guidelines Snapshot | Illustration

Brand Guidelines Snapshot | Illustration

Brand Guidelines Snapshot | Illustration

Brand Guidelines Snapshot | Illustration

Brand Guidelines Snapshot | Illustration

Brand Guidelines Snapshot | Illustration

Brand Guidelines Snapshot | Illustration

Brand Guidelines Snapshot | Illustration

Brand Guidelines Snapshot | Illustration

Three abstract, colorful characters holding tablets and waving on a dark background.
Mobile app interface showing a cryptocurrency portfolio. The portfolio value is in Indian Rupees. It displays a watchlist including Waves, Bitcoin, Ethereum, and Decentraland with their respective values and percentage changes. A refer and earn option is visible at the top.
Cartoon person walking in a blue and purple outfit with a hat, smiling and moving energetically.
A grid of nine minimalist blue face icons on a dark background, each showing different facial expressions such as happy, sad, surprised, and sleeping.
Three smartphone screens displaying financial app onboarding pages with illustrations and text. The first screen promotes simple investing, the second offers portfolio building, and the third highlights a trusted trading platform. Each screen includes a 'Let's Get Started' button with a login option.

© CHIRAG Mevada

with Kunel Gaur, Sayantan Choudhury creative leads | Sheetal Raghav copywriter | bodhisattwa ray art director | Pranay Patwardhan illustrator & motion designer | Vishank Kumar motion designer | ketan gupta, mrinal kumar product designers & more | at animal, New Delhi, India – 2022